In part 1, we discussed gathering the basic information you need to put together an effective brochure. In this installment, we’ll show you 12 additional things you can put in your brochure to supplement your main sales copy. Although these are not necessary, they can improve your overall presentation.
- Pictures of your business or employees
- Your mission statement
- Previous clients
- The company history
- Biographies of the owners or other key employees
- A statement from the President
- Any awards or press coverage your company has received
- Third party endorsements or testimonials
- Helpful hints or suggestions
- Anything FREE (A giveaway is a great motivator)
- Give a guarantee
- List associations you belong to or groups you coordinate with
Now go start brainstorming a brochure that’s going to make you money!
In the meantime, click here to check out some of our brochure designs.
Source: Professional Advertising
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