Facebook has launched a new feature called “Facebook Pages” that allows organizations to better promote themselves to Facebook users. It is similar to creating a Group, but with significant improvements. Facebook Pages allow you to:
- Create a page for your ministry.
- Build a “fan” base.
- Message your “fans.”
- Create photo albums.
- Upload videos.
- Have a “Wall” (message board).
- Have discussion groups.
- Create and schedule events.
- Add additional features with Facebook Applications.
- Create targeted ad campaigns (costs money).
- Track statistics for your Facebook Page.
As an example, the guys over at ChurchRelevance.com created a Facebook Page for their blog.
If you haven’t joined Facebook yet, you should. It is great for networking with other ministers, and tools like Facebook Pages make it easy to further engage members of your church and community.
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