Are you sending customers on their way with nothing except the merchandise they ordered? And, what about products you ship to your customers? Do they arrive with the merchandise, a receipt, maybe a packing slip — and nothing else?
If so, you’re losing sales.
That’s because the easiest sales to make are sales to satisfied customers. To boost your profits at minimal cost, tuck an ad for your products into the package before you hand over (or ship) the merchandise to the customer. If you have an ecommerce site, be sure the insert reminds the customer that they can buy online and that it includes the URL. Your phone number and physical address should also be on the insert.
Source: Janet Attard, Business Know-How
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