How’s business? If your answer is “Slow!” here’s a suggestion that can put more business on your plate for very little money: Contact individuals who had once inquired about your business then let the ball drop.
Although some of those people may have purchased from someone else, chances are there will be a fair number who just haven’t made a decision yet. In fact, some of those people may now be ready to buy, but forgot where they put your contact information, or just don’t remember you at all.
Your call, postcard, sales letter, or email could be all that’s needed to keep them from buying a competitor’s product or to get them off the fence and happily involved with your product or service.
Source: Janet Attard, Business Know-How
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