Threefold Design

Is there an easy way to make the competition irrelevant? In an age with so much access to information, bombarded by advertisements and commercials, is it possible to keep the attention of your potential customers? What is the secret to help customers make an easy decision to buy? There is a secret formula that works for e-commerce, retail, bids and proposals. It is a simple formula that has worked since the days of bartering beads, beans and burrows. Read more.. »

Tire-kickers are the bane of car salesmen and web designers alike. They call or visit, ask about the product or service, ask for a little more information, thank you, then hang up or leave. A day or maybe a week later, they repeat the process, asking for more information, more detail, and maybe a lower price. But after eating up lots of your time and just about all of your patience, they still aren’t ready to buy. Or, not from you. Read more.. »

Is your business stuck in a rut? Does it seem like competition, changing trends, government regulations or economic downturn is digging that rut even deeper?

If so, don’t sit around waiting for things to change, and don’t resign yourself to lower sales and profits. Instead, take the time to analyze your business and look for ways to solve your current problems. Read more.. »

Newspapers and traditional yellow pages may be losing advertisers, but they are still a viable way for many small businesses to get customers. To be effective, however, your ad must stand out in some way from all the others on the page.

How do you make your ad stand out? Here are several inexpensive design tips to consider. Read more.. »

How’s business? If your answer is “Slow!” here’s a suggestion that can put more business on your plate for very little money: Contact individuals who had once inquired about your business then let the ball drop.

Although some of those people may have purchased from someone else, chances are there will be a fair number who just haven’t made a decision yet. In fact, some of those people may now be ready to buy, but forgot where they put your contact information, or just don’t remember you at all.

Your call, postcard, sales letter, or email could be all that’s needed to keep them from buying a competitor’s product or to get them off the fence and happily involved with your product or service.

Source: Janet Attard, Business Know-How

Are you sending customers on their way with nothing except the merchandise they ordered? And, what about products you ship to your customers? Do they arrive with the merchandise, a receipt, maybe a packing slip — and nothing else?

If so, you’re losing sales.

That’s because the easiest sales to make are sales to satisfied customers. To boost your profits at minimal cost, tuck an ad for your products into the package before you hand over (or ship) the merchandise to the customer. If you have an ecommerce site, be sure the insert reminds the customer that they can buy online and that it includes the URL. Your phone number and physical address should also be on the insert.

Source: Janet Attard, Business Know-How