Threefold Design

In part 1, we discussed gathering the basic information you need to put together an effective brochure.  In this installment, we’ll show you 12 additional things you can put in your brochure to supplement your main sales copy. Although these are not necessary, they can improve your overall presentation. Read more.. »

Rick Warren of Saddleback Church (Lake Forest, CA) shares three church marketing essentials in a recent Christian Post article. Here is a summary:

1. Think like a lost person.
   If you’re going to be good at fishing, you’ve got to learn to think like a fish. If you’re going to be an effective fisher of men, you’ve got to think like a lost person. To catch fish, you’ve got to know their habits, their preferences, and their feeding patterns. You’ve got to know what the fish you’re trying to reach like to do. If you’re going to understand and reach non-Christians, you’ve got to begin with their mindset.
2. Be strategic.
   Jesus says in Matthew 10:16, “I’m sending you out like sheep among wolves. Therefore be wise as serpents and harmless as doves.” Jesus is saying we need to be strategic. Think about who you are trying to reach before you try to do evangelism.
3. Speak the language.
   You have to learn the language of the unbeliever. They don’t talk in religious terms. I often hear about how resistant people are to the Gospel. But I don’t think that’s true. They’re not resistant. They’re just on a different wavelength.

In other words, the better you understand the people whom you are called to reach, the more effective you will be in reaching them.

by Patricia Twitchell

In today’s competitive world of retail, many stores are implementing external marketing programs designed to attract new business. Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact that it can be much more cost effective to have a loyal customer base that returns again and again rather than constantly seeking the next new customer. Not that there is anything wrong with new customers, but if that is you primary focus you may be missing a great opportunity with your existing clients. When you put attention on your current customers and they feel appreciated they tend to be more loyal. Loyal customers are often willing to spend more and tell others about the experience they have with you. Read more.. »

n a quest to find what is popular online,Youth Trends recently asked 17-to-25-year-olds to name their top three favorite websites. Facebook.com dominated the results among both men and women. Read more.. »

People don’t like to make mistakes when they buy products and services. They are particularly concerned if they’re buying products or services online from a company they never saw before.

You can help alleviate your customer’s fear about buying from you (on the web or off) by including legitimate testimonials from satisfied customers on your website and in other marketing materials.

If you sell traditional products and services to a pretty traditional market, don’t go overboard with testimonials. You don’t need dozens and dozens of testimonials saying how wonderful your company is. A few carefully chosen testimonials from happy customers stating specific solutions your products or service has provided will provide credibility that can help turn lookers into customers.

How do you get those testimonials?

The answer is simple: ask. Anytime a customer sends you an email praising your product, your customer service, the speed of delivery or anything that other customers may be looking for, ask them if you can use their comments in your marketing materials. Call customers who buy from you regularly and ask them if they’ll give you a testimonial, too. If they tell you they don’t know what to say, ask them to talk about some solution you’ve solved for them.

Source: Janet Attard, Business Know-How

One of the best ways to make contacts and bring in new business is to give a presentation to a large group of people. Whether you make jewelry, teach painting, sell insurance products to business, or design web pages, people who attend the function will view you as an authority on your subject matter because the organization asked you to be a guest speaker. The resulting name recognition can be a significant source of immediate and long-term sales. Plan your presentation so it is chock full of useful information. Presentations that are nothing more than a sales pitch for your business will not be well-received. Read more.. »

In today’s high-tech world of email and websites, why would anyone want to mail out postcards? Mainly because they are economical and highly effective.  Below are 8 reasons why you should consider postcard mailings in your marketing mix. Read more.. »

As of February 1st, 2008, Threefold Design will require a 50% deposit up front on all new projects, and the other 50% upon completion.  (Don’t worry.  If anything happens during the project timeframe and we drop the ball, which is highly unlikely, we will do everything in our power to make things right.)

To make this easier on you, we are now offering an instant 5% discount if you pay the full amount owed up front. This offer can be combined with any other discounts we offer at the time.

*Additional costs may be incurred during the design process if the project scope changes drastically(i.e.: more revisions than initially stated, more time to design than paid amount allows, etc.)

If you’ve had the wonderful experience of working with Threefold Design on any project, show some love and send us a short testimonial.  In return, we will give you 10% off your next order.

We will use them on our website and printed materials.  They will also help us to select our“Project of the Month” on our TFD Insider newsletter, which can get you some free advertising for your business with our subscriber base.

The best way to send your testimonial is by email to matt@threefolddesign.com

“It would be nice to have a brochure forblank“  Has this question ever crossed your mind concerning your business? Did you dismiss the idea or pursue it?  Some might immediately start thinking of negatives, such as “They’re too expensive” or “If I actually spent the money, I wouldn’t be able to make it up in sales.” While it may not be advantageous for certain businesses, it never hurts to toy with the idea of developing a marketing brochure.

An effective brochure begins with you.  It costs you nothing but a little time to think about what you do and what you have to offer to potential clients.  Get out a notepad and start jotting down ideas.  To help, we have put together some pointers for organizing your information.  With these 10 guidelines, you should be able to come up with a persuasive presentation for your business.  After all, you know your business better than anyone! Read more.. »