Branding is a critical aspect of any business, but it's easy to make mistakes that can undermine your efforts. You have an amazing business (or even just an amazing idea to launch yourself into business). The last thing you want to do is sabotage your success in business by making these branding mistakes.

Establishing a strong brand identity isn’t just about creating a logo or picking colors—it’s about knowing the heart of your business. When you take the time to understand what problem you solve, who your audience is, your brand’s personality, and what sets you apart, you lay the foundation for a visual brand that connects with your audience and truly represents who you are.